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Old 06-03-2009, 05:32 AM
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Join Date: Sep 2008
Posts: 1,020
Default Qualifications required to becoming a Marketing Manager

Rather than academic qualifications work experience and a track record of targets met is more valuable. Employers look for candidates with strong marketing experience for management positions. Your job skills and industry knowledge can be greatly helpful. Candidates with formal qualifications in business related subjects may get preference. Chartered Institute of Marketing (CIM) and Institute of Direct Marketing (IDM) offers courses like Professional Diploma in Marketing and Diploma in Direct and Interactive Marketing which can be a great help for making a great career. Those who have a back ground in sales management or public relations can choose this position for a second career. Experienced sales persons can directly start in management positions. Employers usually provide training programs for beginners to make them familiar with the industry procedures. As a career advancement marketing managers will be expected to work towards advanced qualifications from the Chartered Institute of Marketing, such as the CIM Professional Postgraduate Diploma in Marketing. Institute of Direct Marketing (IDM) also offers Diplomas in Direct and Interactive Marketing or Digital Marketing. As a part of continues professional development marketing mangers will be asked to attend short courses and workshops offered by these institutions. To acquire highly honored Chartered Marketer status you need to be a fellow of CIM and have to attend advanced courses on a regular basis.
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