Excellent written and spoken skills are essential. Ability to develop and maintain long term relationships with people from different back ground is needed. Good organisational and administrative skills are required. Creativity is a blessing for media researchers. A quest for knowledge and interest for being up to dated is a mandatory quality for media researchers. This profession demands high degree of accuracy and attention to detail in the projects. Self initiation and team working are equality important. Patience and determination is required to be a success in this career. Multi tasking ability and flexibility towards work is needed. Performance under pressure and ability to stick to deadlines is a must.